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18 Jul 6:17am

Netflix to court older viewers as flow of young fans slows down

The Guardian
Streaming service to report lowest new subscriber numbers since 2011, with young viewers largely signed up Netflix is set to report the smallest growth in subscribers in a decade next week, as the flow of young fans who have fuelled its meteoric rise slows down, leading it to target tech-wary over-55s. The streaming giant expects to have added just 1 million new subscribers globally when it reports its second quarter results on Tuesday, the lowest number of new signups since 2011, when the business suffered the growing pains of splitting its DVD-by-post and streaming operations.
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