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B&M emerges as Christmas retail winner12 Jan 8:21am

B&M emerges as Christmas retail winner

The Guardian
Bargain chain eats into market share of big four supermarkets as sales soar to £837m with more shoppers switching to cheaper deals Discount chain B&M has emerged as a Christmas winner as hard-up shoppers bargain-hunted in its stores for cut-price chocolates, toys and alcohol. The retailer has become a magnet for shoppers who fill their trollies with household brands like Kellogg’s, Whiskas and Walkers, which are sold more cheaply than in the more established supermarkets.
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