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Aviva vows end to car and home insurance loyalty rip-off

The Guardian
UK’s biggest insurer promises loyal policyholders will get same deal as new customers Britain’s biggest insurer, Aviva, is promising to give loyal car and home insurance customers the same or better price at renewal as new customers. It will also drop the extra amount usually charged for paying monthly rather than annually. The company describes its AvivaPlus deal as a subscription-style service, which will allow drivers and homeowners to make monthly payments for their insurance with no additional APR and let them cancel without charge. It also comes with a guarantee that they will be treated the same as new customers at renewal.
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